Top 5 Reasons Affiliate Marketers Fail
I have noticed that there are a lot of people, keen to make money online with an affiliate marketing business model, who are finding it difficult to get off the ground and make sufficient sales to make a difference to their day to day life.
I have noticed also that there are some commonalities with these people’s situations that will prevent them from seeing success, unless they make some changes.
I understand how frustrating and disheartening a lack of results can be as I have been in exacting the same situation myself.
In early 2016, after becoming aware of the internet marketing business model, I spent around 8 months trying to build an online business from home in my spare time, but I saw little to no results. I reached a point where I realised I either had to take my knowledge to the next level, make changes to make my business work, or give it up.
Thankfully I decided not to give up and I went on to learn a huge amount more about internet marketing (specifically, I learnt the internet marketing method) ….and here I am today.
If you are also working hard to generate affiliate marketing leads and sales without much success so far, I hope that this article will help you to understand where you might be going wrong and motivate you to keep going.
Here are the top 5 reasons that you are not making affiliate or product sales(yet):-
1. Not spending sufficient time on your business
In the majority of cases those who are trying to build a business online are doing so because they want to be able to replace their income by earning easy money online (ie by earning passive income that generates even when you are not working).
The chances are then, that you are trying to build a business in addition to your day job or full time education. Like me, you may also have family commitments and responsibilities which also place demands on your time.
Finding the time for anything else, including building an online business can be a challenge.
However, especially in the early stages of building a business you do have to devote time to it, or you will not succeed. It is as simple as that. Once your business is up and running you will have the opportunity to 1) give up your day job and 2) spend a less time on your business. However, you are not at that stage yet so put aside any ideas you might have that affiliate marketing will be “easy money online” or “fast money online”.
Look at your schedule and identify where you can find time. It may mean cutting out some of your fun activities for a while. Look at where you can make any changes, large or small, to enable you to divert time into your business.
I get up early (often whilst it is still dark) before my daughter wakes up and I work again after she is in bed. I also maximise the use of any time I have while she is with her Dad, to work on my business. Any and all time I have to myself is channelled into my work online. Even when she takes a nap for an hour!
If I am really exhausted I do take a break for a while (or just go to bed) as sometimes you just have to accept that working in this state is not likely to be a productive use of time and you will be able to achieve much more after a good sleep.
However, most of the time if you just feel a bit tired, the general rule should be to keep going and do the work; stick to your routine.
In summary then, the key is to build the time into your schedule and to be consistent. A bit of time here or there will not get you where you want to be. Work as regularly as you can. A smaller amount of work on a daily basis is better than a day’s work every couple of weeks.
Make sacrifices and change your schedule to make time wherever you can. Remember that these sacrifices are only temporary. In the longrun the extra effort in terms of time and energy now, will bring you freedom in the not too distant future. That is, freedom from being tied into full time employment and having no time or energy to do things you enjoy with the people you love.
2. Not focussing on the money making activities
So, once you have made the time, the next important factor in being successful is to spend that time productively.
Especially when you first set out with an online venture, it is easy to become distracted, not knowing really what to focus on to build your business.
It is understandable that, at first, you will need to take some time to do some market research, choose your niche and then get set up with domain and hosting. You then need to build content, set up an auto responder and start to build a business model for yourself. All of these tasks will require learning and trial and error. They are all necessary tasks to build a solid foundation from which you can make money.
While these set up tasks are not necessarily “money makeing activies” in themselves they are essential. I recommend that you set yourself a target date to have your basic set up in place. Without this timeframe to work to, you may get stuck at this stage and this will hold you back from moving on to making sales.
Once you are set up, you can move on to the “marketing” and remember this; You will only make sales and generate income if you then spend your time on money making activities.
Money making activities can include for example, posting relevant content on your blog to build value for your readers, finding good affiliate products and then writing killer to promote them, producing great YouTube videos, building your presence on social media or producing a responsive e-newsletter.
There are other ways you can spend your time which will also generate great quality traffic, I will explain more about these in the future. However, spending time generating leads is very important.
If you spend your time doing these things, and doing them both well and consistently, the sales and the money will follow.
3. Not creating sufficient value
You must create a balance between sales content and informative material for your readers. Your aim is to create an interested following of readers who gain a lot from what you have to offer.
If you create content that is of value, ie information that your readers would have been prepared to pay for and will benefit greatly from, you will have more success when you do promote products.
My mistake at first, was to create a website with sales pages but nothing else of much value.
You should have more informative and valuable content than sales material on your website or blog.
The greater amount of content will naturally help with SEO and you may find that your website ranks more easily with an exponentially increasing amount of internet traffic reaching you. However, the good quality content will also serve to capture the interest of your readers and build your credibility.
You can also offer visitors to your blog something of great value for free (perhaps a DVD or an ebook or report) in return for their email details and you can then keep in touch with them and build a relationship by continuing to offer value.
Another important point here in offering value is to ensure that every single offer to you make to your audience is for a good quality, good value product that is fit for purpose. If you offer (and therefore profit from) poor quality products then you will lose your reputation and your business. Always create value with what you offer; ensure the products or services will help the reader achieve their goals.
Remember….you want to become a trusted friend of your readers.
4. Not having a business model in place
Ok, so I have listed this as I believe that ultimately not having a business plan or model in place will stop you taking your business forward to the point where you can replace your day job.
However, I will qualify this by saying do not let a lack of a business plan or model stop you from getting started.
Sometimes, just getting started will help you to design your business plan so just take action and then, as soon as you can, design your business model. You will need this in order to succeed in the longterm and to avoid wasting effort.
Your business model is what will help you to generate traffic, to create value, to generate leads and maximise sales. They are all the key to your success online.
I’ll talk more about getting your business model plan in place and which types of model have been working successfully, in future. There is too much to go into any detail in this post. However, keep this in your line of sight even if it is to be a longer term piece of work for you.
5. Not focussing on your own marketing strategy
It is easy to flit around between different marketing methods. In the initial stages of starting up your business I recommend that you focus on one method only; whether that be building a blog, a facebook page or other methods. Learn all about it and get great at it.
Once you have mastered your one chosen method and have at least one sale per week being generated from it, then you can broaden your horizons and build other methods into your marketing strategy.
If you do not focus on one method and become fantastic at it, the chances are that you will be using a number of methods poorly, and not be good at any of them. If this is the case your success will be extremely limited.
I hope this post has given some insight into why you might be struggling with online marketing so far…and what you can do to make changes and progress.
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As always I appreciate your interest and onging support.