Hey and Happy Friday
The subject I have chosen for today’s post is website traffic. Why you need it, why you don’t get enough of it and some first principles to apply consistently in order to turn things around.
I published my first leadstolifestyle post yesterday evening. Today, after finishing work I decided to go into the statistics area of my hosting control panel and was very happy to see that I have had 21 unique visitors to my website in the last day.
This is a jump in traffic from the last few days (1-7 September), during which I received around 5 visitors, albeit to a contentless site. It is very encouraging to see that publishing just one post has made a significant difference.What I don’t know of course is how much of that traffic was relevant traffic – I’ll cover more about that in future posts.
In comparison to all of the other affiliate marketing niche sites that I have set up in the past, this is not a bad result at all for day one of publishing and bodes well. Such encouragement has spurred me on to write today’s post with a spring in my step, or at least in my fingertips.
Traffic, or the number of visits to a website, is of course a huge subject. A lack of traffic to my sites has been one of the biggest difficulties I have faced so far when creating internet marketing sites. From what I can gather this is a common problem.
Over the last few months I have sought information that is available from successful marketers and I have read, read and read some more about how to get traffic to my site. As a result of both my own action (trial and error) and ongoing learning I have pulled together a list of reasons for my lack of success so far. Naturally this will give rise to changes in the way I work from now on.
Here are the reasons why I believe I have not generated enough relevant traffic to some or all of my websites so far:-
- I chose the wrong niche to start with;
- My content was not good enough (practice makes perfect and I am currently reading up on how to write fantastic copy);
- I did not have an email list;
- I did not build a loyal audience;
- I did not create enough value for my readers;
- I did not post regularly enough;
- I relied on Google ranking and SEO;
- I did not maximise use of YouTube or social media;
- The pay per click advertising I set up was ineffective
If you can relate to the above list yourself or if the thought of putting any of the above learning points into action feels dauting, don’t freak out. Stick will me, I will be sharing step by step processes for some of the more technical things as I go along and put them into practice myself.
You really don’t need a lot of technical knowledge – anyone can do this…and I have some cool stuff up my sleeve.
In the meantime, I believe that the very first actions to take in relation to traffic building are very simple;
- Set up a blog and post on a blog regularly (I aim for daily) and in doing so;
- Share knowledge and experiences openly to create great value to readers;
- Work hard to give far and away more than you ever expect to receive
It has become cyrstal clear to me that the above three things will underpin your business and ultimately create successful base for you to earn an online income in a way that is sustainable, ethical and extremely fulfilling.
I’d love to hear your comments and suggestions for traffic generation.
Also, having shared one of my biggest struggles with you; I’d like to know, what challenges are you currently facing?